Serviced Accommodation (SA)—short-term letting to corporate clients, contractors, and travelers—can
deliver exceptional returns, but only when deployed in the right circumstances and locations.
This comprehensive session will help you understand precisely when SA works and when it doesn’t. You’ll
learn the critical location factors: proximity to business districts, hospitals, airports, or tourist attractions;
local demand drivers; competitive landscape analysis; and planning considerations including whether you
need permission for SA use.
We’ll cover the funding landscape for SA properties, which can be more complex than standard buy-to-let—
understanding which lenders accept SA income, how properties are valued, and the typical loan-to-value
ratios available.
You’ll also gain insights into value creation strategies specific to SA: how to position your property in the
market, pricing strategies for different guest types, the importance of presentation and amenities, and how to
maximize occupancy through smart channel management and booking platform optimization.
Whether you’re considering SA for the first time or looking to scale an existing SA portfolio, you’ll leave
with clarity on whether this strategy aligns with your goals and circumstances.
